Connect with us

Hi, what are you looking for?



Gen Z Gets Career Advice, One TikTok at a Time

Jackie Cuevas has read a lot of lackluster emails from job seekers. One particularly uninspired entry last May prompted the 30-year-old human-resources manager to take to TikTok.

In a 55-second video posted to her account, she explained why the phrase, “Hello, I was wondering if you guys were looking to hire,” isn’t the way to grab a potential employer’s attention. Her video garnered 11,000 views—a lot at the time for Ms. Cuevas, whose previous posts mostly featured her cat or her lip-syncing talents.

She now posts career advice multiple times a week as “Jackie, your friend in HR,” fielding questions from nearly 150,000 followers on everything from phone-interview tips to getting a résumé through an applicant-tracking system. In her videos, she often speaks into a tiny rose-gold microphone that has become her trademark.

“Of course there’s a career center and counselors, but upon getting closer to the real world, they’re like, ‘I have no idea what I want to do or need to do,’” says Ms. Cuevas of her predominantly 20-something TikTok audience.

To the casual observer, TikTok is an app known for animal videos, choreographed dances or those weeks in January when everyone was inexplicably performing sea shanties. Click on #HRTikTok, #careeradvice or even #recruitersbelike, and a universe of career advice—from “How to quit like a pro” to “3 things you never wanna say in an interview” to “Stop saying I’m sorry in the workplace!!”—awaits.

Source link

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


The leader of a small hard-line party says he will try to form a unity government with Prime Minister Benjamin Netanyahu’s opponents. Sunday’s...


The woman who led the design of Bumble’s dating app in the run-up to the company’s February initial public offering is joining Twitter Inc.,...


Video platform Rumble said it is receiving an investment from a group of prominent conservative venture capitalists including Peter Thiel and “Hillbilly Elegy” author...


The Conservatives deleted a tweet on Thursday that leader Erin O’Toole has said was “detracting” from important conversations about the COVID-19 vaccine rollout...

Copyright © 2020 ZoxPress Theme. Theme by MVP Themes, powered by WordPress.